The Trew Era Café was a non-profit coffeehouse established in March 2015 in Hackney, East London. The café, opened by comedian and activist Russell Brand, was funded by profits from his 2014 book, Revolution.[1][2]
The café name and logo come from its location on the New Era estate and from Brand's web series, The Trews.
In September 2016, Brand donated the cafe to The Rehabilitation for Addicted Prisoners Trust (RAPT) whose London Recovery Hub is located next door to the Trew Era Cafe.[3]
Background
During promotion for his book, Brand stated that he would use the profits to fund a social enterprise to employ former drug users in "abstinence-based recovery" and help them return to work.[4]