Development since the 1980s
Building up the airline from scratch, ten years later Transavia had a marketshare of 45% of the Dutch holiday market and became the main competitor of Martinair. In 1986, the Transavia Holland brand was changed into Transavia Airlines. It was the first airline to take advantage of the first open skies agreement signed between the UK and Dutch governments. Transavia started operating its first scheduled service on the Amsterdam to London Gatwick route on 26 October 1986. In 1992, Transavia was operating codeshared flights between Amsterdam and London Gatwick on behalf of Continental Airlines with these services providing passenger feed for Continental nonstop flights between London and New York City (via Newark Airport), Houston and Denver.[6]
During 1991, the airline's major shareholder, Nedlloyd, sold its 80% holding to KLM. In 1998, Transavia was the first foreign airline to operate domestic services in Greece following a change in Greek aviation law. In June 2003, KLM acquired the remaining 20% of Transavia, making it 100% KLM owned. The subsequent merger of Air France and KLM made Transavia a wholly owned subsidiary of Air France-KLM.
In the early 2000s, Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air.[7] To strengthen its brand image, the two were combined under the transavia.com domain name on 1 January 2005.
Transavia had a French unit, Transavia France, based at Paris-Orly, but it is now fully owned by Air France–KLM too. A Danish unit, Transavia Denmark, based at Copenhagen, operated from 2008 until April 2011 when it was shut down after failing to meet expectations.
A strike was organised by Air France pilots in September 2014, in protest against the Air France-KLM group's increased focus on the development of Transavia, whose pilots were being paid less than those of Air France.[8]
By early 2015, Transavia received a new corporate design dropping the ".com" from its public appearance and changed its primary colors from white/green/blue to white/green.[9] The airline is now to be positioned as Air France-KLM's low-cost brand for the Netherlands and France.[10]
In February 2017, Transavia announced that it would shut down its base at Munich Airport by late October 2017 after only a year of service due to a change in their business strategy and negative economic outlook.[11]
In December 2019, Transavia announced the launch of its base at Brussels Airport, initially operating nine routes from the airport.[12]
In December 2021, after a delay due to the coronavirus, the base at Brussels Airport was opened. Transavia will station one aircraft at the Belgian airport.[13]
