The Tourism Authority of Thailand (TAT) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry, and protect the environment.[2]
History
Its predecessor, Tourism of Thailand, was founded in 1924. Aimed at attracting tourists to Thailand, its responsibility bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Transport and the Office of the Prime Minister. The current organisation, the Tourism Authority of Thailand (TAT), was established on 4 May 1979.[3]
Initiatives
TAT uses the slogan "Amazing Thailand" to promote Thailand internationally.[4]