Toon Disney was an American multinational pay television channel owned by Disney Branded Television, a subsidiary of Disney-ABC Television Group. The channel's target audience was children aged 7–11,[1] and older children and adolescents aged 8–15 during the Jetix programming block.
A spin-off of Disney Channel, the channel's programming mostly included animated series, shorts, and features from Disney, as well as acquired programs.
History
Toon Disney was launched on April 18, 1998, at 3:00 p.m. Eastern Time, in honor of Disney Channel's 15th anniversary by Disney Channel, Inc. on digital tiers of DirecTV, Marcus Cable, and EchoStar. The first program to air on the network was The Sorcerer's Apprentice from Fantasia (1940). At 7:00 p.m. ET that day, Toon Disney launched a block called "The Magical World of Toons". The block originally featured Disney animated features, specials, and shorts. Over the next five months, Toon Disney furthered its programming to cable subscribers such as Americast. At its launch, the channel shared half of its assigned series with Disney Channel.[2] The channel had no advertising until its viewership reached a set number.[1] On January 31, 1999, the channel aired the "Pumbaa Bowl" marathon as Super Bowl XXXIII counterprogramming.[3]
By September 2000, the channel was expected to reach 20 million subscribers and would start showing advertising. Ad sales were provided by Disney Kids Network.[4]
In June 2001, Toon Disney launched the "Most Animated Kid Search". In September 2002, eight new shows joined the line-up as part of Toon Disney's fall schedule.[3][5] In commemoration of the network's fifth anniversary in April 2003, the channel held the "Toon Disney's Magical Adventure Sweepstakes" in which three winners along with three family members would win a trip to Disneyland Resort to see Disney's Aladdin: A Musical Spectacular.[3]
On February 14, 2004, the Jetix programming block began on Toon Disney and ABC Family as a part of the Jetix programming alliance of ABC Networks Group, Fox Kids Europe, and Fox Kids Latin America.[6][7] The block consisted of the entire acquired Fox Kids/Saban Entertainment action library as the result of an acquisition by The Walt Disney Company in the summer of 2001, as well as some original programming. Some shows, including The Legend of Tarzan, and Buzz Lightyear of Star Command aired under both the Toon Disney and Jetix monikers.
The Toon Disney/Big Movie Show premiere of the 2004 film The Polar Express on December 22, 2006, was the channel's highest primetime rating with 1.35 million viewers. On January 27, 2007, Toon Disney launched its weekend afternoon programming block, "The Great Toon Weekend".[8]
On August 6, 2008, Disney-ABC Television Group announced they would rebrand Toon Disney in early 2009 as Disney XD, which would be aimed at children, mostly boys, from ages 6 and up. The final pre-Disney XD program to air on the channel was The Incredible Hulk episode "Doomed" at 11:30 p.m. ET on February 12, 2009, as part of Jetix, while the first Disney XD program was the Phineas and Ferb episode "Dude, We're Getting the Band Back Together" on February 13, 2009, at 12:00 midnight ET.[9][10]
Programming
Blocks
- Toon Disney's Big Movie Show was an evening movie block that started in 2004 and lasted until 2009.[11]
- Double Feature Friday was a block that featured two different movies back-to-back every Friday night. The block started in 2001, and lasted until 2004.
- Jetix was a block using programming from the Saban/Marvel library held by ABC Family Worldwide and additional original programming launched on February 14, 2004, with the block originally having 12 hours of weekly prime-time programming to start.[6][7][12]
International versions
In the fall of 2000, Disney launched its first overseas Toon Disney channel in the United Kingdom.[14] The UK channel was later replaced by Disney Cinemagic in March 2006.[15] In 2004, four new markets added a Toon Disney channel with three in Europe with Germany also adding a time shift channel.[16] In December, Walt Disney Television International India launched a Toon Disney channel with three language audio tracks (English, Hindi, Tamil, and Telugu).[17][18] In 2005, a Toon Disney channel was launched for the Nordic countries,[16]
See also
External links
- - includes the Launch program for Toon Disney which has the first week's programming guide
References
- Ed Kirchdoerffer. A Salute to Disney Channel: Drawing up Toon Disney Kid Screen.com, April 1, 1998, retrieved March 4, 2014^
- Toon Disney Launch. Animation World Magazine, May 1998, retrieved February 26, 2014^
- Toon Disney Timeline 1998-2003 Toon Disney