Tooheys New is a standard Australian lager.
It can be found on tap at almost any bar in New South Wales and has historically been the state's number 1 beer.
History
It was first brewed in 1931 and was marketed under the name Tooheys New Special. In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught. Tap beer was still sold as Tooheys New, however. In 1998, the company decided to sell the beer under one name across all modes as Tooheys New.[1] In the mid-1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising.[2] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys'[3] The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978.[4]