TodayTix is a digital ticketing platform for theatrical and cultural events. Founded by two Broadway producers, TodayTix's free mobile apps for iOS and Android provide access to theater shows in New York City, London, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Sydney, Melbourne, and Brisbane.
History
Headquartered in New York City, the arts-meets-technology startup was founded in March 2013, by Broadway producers Brian M. Fenty (CEO & Co-Founder) and Merritt Baer (President & Co-Founder).[2][3] As of 2013, fewer than .1% of tickets for Broadway shows were being bought via smartphone apps or otherwise using mobile devices, according to The Broadway League[4] - presenting a large opportunity for TodayTix to better make theater accessible to millennials.[5] Fenty subsequently became CEO in 2017.[6]