Programming
The WB 100+ utilized a dual programming model which differed from the traditional network affiliate model used by WB-affiliated stations in large and medium-sized markets, in which the affiliate handled complete responsibility of providing syndicated and local programming to fill non-network timeslots. Instead, dayparts on WB 100+ affiliates without WB programming were programmed by the network, primarily with programs that were being carried at the time in national syndication – along with syndicated film packages that filled select weekend timeslots, and brokered programming (such as infomercials and religious programs) that was time-leased by The WB to fill most overnight and some early afternoon timeslots on the service; this relieved the WB 100+ affiliate's local owner of the duty of acquiring syndicated programming to fill timeslots not occupied by network content from The WB. This was similar to the programming strategy of Foxnet, though unlike The WB 100+, Foxnet was distributed as a conventional cable channel and local operators were not allowed to tailor the service to their local market with their own branding, or carry local news or sports programming.
In addition to the hour of programming provided by the Kids' WB Saturday morning block that featured content complying with the regulations, the remaining two hours of programming that fulfilled educational programming guidelines defined by the Children's Television Act was taken care of by The WB 100+, which carried syndicated E/I programs for broadcast on early Saturday afternoons immediately after the conclusion of the block for much of The WB 100+'s existence.
The parent station or cable franchise operator of the local WB 100+ affiliate maintained responsibility of selling local advertising for the station or cable-only outlet, with the service allocating time to affiliates to incorporate local commercial inserts during WB network and WB 100+-acquired syndicated programming. The WB offered a multi-tiered advertising sales plan to prospective affiliates allowing for the sale and transmission of commercials for local, regional and national businesses on the customized feed; it also handled responsibility for marketing campaigns customized for each affiliate that were developed through an in-house marketing department operated by The WB for the station group.[8][6] The affiliate operator also held responsibility of acquiring alternative syndicated programming to substitute those provided by The WB 100+, if the rights to that program are held by another station in their market.
Though The WB itself never carried any national news programming of its own throughout its 11-year existence, in September 2002, The WB acquired the syndication rights to The Daily Buzz – a morning news and lifestyle program that, at the time, was produced by ACME Communications (a now-defunct media company founded by The WB's original CEO Jamie Kellner, which had all except one of its television stations affiliated with The WB, and was named after the Acme Corporation running gag seen in Warner Bros.' Looney Tunes animated shorts) – for broadcast on The WB 100+; the program was also syndicated to stations in markets that were not covered by either The WB 100+ or where ACME did not own a station.[20][21]
The WB 100+ feed was originally designed for the Eastern and Pacific Time Zones, whose master schedules were formatted to align the start time of The WB's prime time programming with the network's broadcast affiliate feed; a Central Time Zone feed was added by the early 2000s, followed by an Alaska Time Zone feed that launched in 2005.[12] As such, the Kids' WB and (from January to September 2006, following the conclusion of the weekday afternoon Kids' WB lineup) Daytime WB blocks, which were designed to be tape-delayed, were aired an hour earlier on affiliates – compared to their preferred scheduling – on affiliates in the Central, Mountain and Alaska time zones.
