The Plain Dealer is the primary newspaper of Cleveland, Ohio. In the fall of 2019, it ranked 23rd in U.S. newspaper circulation, a significant drop since March 2013, when its circulation ranked 17th daily and 15th on Sunday.[1][2]
As of, The Plain Dealer had 94,838 daily readers and 171,404 readers on Sunday. The Plain Dealer's media market, the Cleveland-Akron Designated Market Area, has a population of 3.8 million people making it the 19th-largest market in the United States.[3]
As of 2023, Sunday print circulation had declined to 37,000 copies.
In August 2013, The Plain Dealer reduced home delivery to four days a week, including Sunday.[4] A daily version of The Plain Dealer was available electronically as well as in print at stores, newsracks and newsstands.
History
Founding
The newspaper was established in January 1842 when two brothers, Joseph William Gray and Admiral Nelson Gray, took over The Cleveland Advertiser and changed its name to The Plain Dealer. The Cleveland Advertiser had been published from 1831 to 1841.[5] Some sources attribute the current spelling of the city name to The Cleveland Advertiser's dropping the first "a" from the name of the city's founder, Moses Cleaveland, so the newspaper's name would fit on the masthead but others dispute that story.[6][7]
Name
When the Gray brothers began publishing their newspaper in 1842, they wrote an explanation of their choice of name; after a discussion of several other possible names, they wrote, "but our democracy and modesty suggest the only name that befits the occasion, the PLAIN DEALER."[8][9]
Cleveland.com
Cleveland.com, which was launched by Advance Publications in 1997, is the sister company of The Plain Dealer. Cleveland.com has only an online presence, while The Plain Dealer provides a print newspaper only, not a digital edition. Content from each is cross-posted on the other site. Cleveland.com is described by its owners as "the premier news and information website in the state of Ohio". Though it is under the same ownership as The Plain Dealer, Cleveland.com was operated by a separate company and had separate staff and offices.[9][73][74][75][76]
History
Shrinking in the 21st century
Since the late 20th century, like other media business organizations, the newspaper has faced reductions in circulation and revenue; it has undergone restructuring and layoffs.
Declining circulation
The paper's circulation declined from the 1980s through about the first decade of the twenty-first century, then dropped precipitously in the following decade or so; the following figures (using circulation numbers derived from the same source, though made public only in other sources and in a patchwork fashion) show that in the 24 years between 1983 and 2007 the paper's circulation dropped by 33% (daily) and 11% (Sunday), while in the next 12 years between 2007 and 2019, it lost a further 79% and 62% of its daily and Sunday circulation.
Reductions in newspaper size and delivery
On December 18, 2005, The Plain Dealer ceased publication of its weekly Sunday Magazine, which had been published since 1919. Its demise was attributed to rising expenses and the poor economy. The editor of The Plain Dealer, Doug Clifton, said that stories that would formerly have appeared in the Sunday Magazine would be integrated into other areas of the paper.[98][99]
Politifact Ohio
In July 2010, The Plain Dealer launched PolitiFact Ohio,[131] a website that analyzes political issues relevant to Ohio and the greater Cleveland area. It also conducted fact-checking and was produced in conjunction with its creator, the Tampa Bay Times. Four years later, the relationship was ended. Although the operation had generated criticism, the decision to drop it was attributed instead to a desire to keep all content on Cleveland.com rather than the separate PolitiFact Ohio site, which remains available as an archive.[132]
Pricing, distribution
The copy rates are $3 for daily or $5 on Sunday/Thanksgiving Day at newsstands/newsracks. The full subscription weekly price is $4.65. These prices only apply to The Plain Dealer's home delivery area, in these Northeast Ohio counties: Ashtabula, Cuyahoga, Erie, Geauga, Lake, Lorain, Medina, Ottawa, Portage & Summit. The Plain Dealer is available throughout the state at select newsstands including in the state capital, Columbus, and anywhere in the U.S. or world via U.S. mail service; prices are higher by mail.
Cleveland.com criticism and controversies
Removal of debate video
In October 2014, the Northeast Ohio Media Group hosted the three Ohio candidates for governor in what would be their only joint appearance. The debate was held before the NEOMG's editorial board (which also serves as the editorial board of The Plain Dealer) and NEOMG reporters. Incumbent Gov. John Kasich, a Republican, largely ignored his main rival, Democrat Ed FitzGerald. Kasich refused to admit he could hear the questions of FitzGerald, who was sitting next to him and insisted that a reporter repeat them.[133]
During the debate, a video camera was positioned eight feet in front of the candidates. The resulting video was posted on Cleveland.com. A few days later, however, it was removed.[134] When other sites posted copies of the now-deleted video, the NEOMG sent letters threatening legal action. TechDirt reported that the owner of the Cleveland Plain Dealer had demanded that the unflattering video be taken down.[135] The NEOMG's actions were covered by other media organizations
PD criticism and controversies
Political leanings
In the presidential election of 1864, the paper was strongly opposed to the reelection of Abraham Lincoln. An editorial dated 5 November asked rhetorically, "Do you want four more years of war? Vote for Lincoln. Do you want the Constitution destroyed? Vote for Lincoln... Do you want the degraded Negros made your social and political equals? Vote for Lincoln."[151]
The Plain Dealer has been criticized in the past by liberal columnists for staking out generally conservative positions on its editorial page, despite serving a predominantly Democratic readership base. In 2004, the editorial board voted to endorse Democratic U.S. Senator John Kerry; after publisher Alex Machaskee overruled it, ordering the board to write an endorsement of Republican George W. Bush, editorial page editor Brent Larkin persuaded Machaskee to withhold any endorsement.[152] The news coverage is generally more neutral, with national and international news often culled from wire services including The New York Times.
The paper had been criticized as being too soft in its coverage of Senator George Voinovich
See also
Further reading
- Shaw, Archer H. (1942). The Plain Dealer: One Hundred Years in Cleveland. New York: Alfred A. Knopf.
- Tidyman, John (2009). Gimme Rewrite, Sweetheart: Tales From the Last Glory Days of Cleveland Newspapers. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-59851-016-4
External links
- The Plain Dealer on Cleveland.Com (editorial site)
- Cleveland Plain Dealer (business site)
References
- Andrew Mercier. The top 25 U.S. daily newspapers of fall 2019 24 October 2019, retrieved 14 March 2021^
- Neal Lulofs. Top 25 U.S. Newspapers for March 2013 News > Blog, Alliance for Audited Media, April 30, 2013^
- Our Audience Advance Ohio, Advance Local Media, November 10, 2015, retrieved 6 Dec 2019