The Big One is a 1997 documentary film written and directed by documentarian filmmaker and activist Michael Moore, and released by Miramax Films. The film documents Moore during his tour promoting his 1996 book Downsize This! around the United States. Through the 47 towns he visits, Moore discovers and describes American economic failings and the fear of unemployment of American workers.
Background
Harvey Weinstein of Miramax bought the distribution rights to The Big One after viewing a screening of the film at the Toronto International Film Festival, promising to dedicate 50 percent of the film's income to the Flint, Michigan agencies named in the film.[2]
Synopsis
Much of the film features Moore unsuccessfully chasing the heads and chief executives of major corporations around the US in order to confront them or conduct a personal in-depth interview. He is eventually able to talk with Phil Knight at Nike