The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1]
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products.[2] The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.[3]
Procter & Gamble purchased The Art of Shaving in 2009.[4][5] It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits