Tele-TV (also known as Galaxy-TV and Pacific Bell Digital TV) was a media and technology company formed by Bell Atlantic, NYNEX, Pacific Telesis, and Creative Artists Agency in February 1995.[1][2] The company, based in Reston, Virginia, USA, set out to design a pioneering interactive TV service with a set-top box that would allow customers to view video on demand over copper phone wires. Thomson Consumer Electronics was to build the set-top boxes. Ex-CBS chief and former president of Sony[3] Howard Stringer was hired as CEO, with ex-Fox executive Sandy Grushow as president. Michael Ovitz, then head of CAA, was to play a role as dealmaker between Hollywood and the company. The company spent US$500 million before halting operations in early 1997, although some subscribers had services through the end of 2001.