Teeology, Inc. is a Los Angeles-based electronic commerce co-founded by American entertainer Jennifer Lopez and fashion designer Erica Zohar. Launched on July 12, 2012, the company offers high-end limited edition T-shirts designed by various artists and designers, as well as a permanent collection of basics for men and women. It makes use of new technology and social network tools to "disrupt the traditional retail model".
Foundation and launch
Teeology was co-founded by American recording artist and actress Jennifer Lopez and fashion designer Erica Zohar. They teamed up with Brian Lee and MJ Eng to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model".[1][2][3] Of Teeology, Lopez stated that it is a "different type of online experience", where "you get to be involved in which designs get made. And it gives us a beeline to what people really like".