Tarte Cosmetics is an American cosmetics company headquartered in New York City.[1][2][3]
It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine.[4] Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel. In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC. By 2010, the company's products were being sold by Ulta Beauty.
Tarte products are sold in U.S. department stores, including Macy's and