TV Bauru (1960-1984)
On August 1, 1960, TV Bauru was officially founded as the first television station in the interior of São Paulo and also in a Brazilian state (existing stations until then had only been founded in capital cities). The station was responsible for producing several variety programs, musical shows, the news program Nosso Jornal, and even a local telenovela that was written and also starred by Clorinda Resta. Several professionals from the city's radio stations also migrated to the new means of communication.[3][4]
However, the difficulties in maintaining a high-profile television station were enormous. There were few advertisers for the channel, and with money missing from the till, many employees received payments after the due date.[5] All these factors led Simonetti to sell the station to Organizações Victor Costa in October of the same year. With the purchase, there was also a considerable increase in the programming range, with the addition of North American slots and programs relayed from TV Paulista, which was also owned by OVC.[3]
In May 1965, Organizações Victor Costa were sold to Roberto Marinho, who incorporated his outlets into Organizações Globo. With this, TV Bauru became an owned-and-operated station of Rede Globo, together with TV Paulista, which in 1967 was renamed TV Globo São Paulo. Under the direction of Arceno Athas, local productions are gradually being phased out, and only journalism is being prioritized. The programs Globo Interior and Globo Agora à Noite stood out at that time, which were produced and also presented by journalists such as Roberto Purini, Edson Fagnani, João Dias Antunes and Fred Calmon. However, these programs were gradually replaced by Jornal Nacional, broadcast via satellite.
In 1971, with the emergence of Jornal Hoje, the station created a local version of the newscast presented by Alonso Padilha, however, this was gradually replaced by the São Paulo version presented by Marília Gabriela. The station reached the end of the 1970s with only a reporting team made up of reporter Jair Acetuno, cameramen Moacir Mendonça and Walcir Coelho, and lighting designer Carlos Corrente, who together only produced reports shown during Jornal das Sete, produced in São Paulo.[4] On February 28, 1980, the station started showing a 2-minute local block of JS, which on January 3, 1983, was replaced by SPTV.[3]
