TV Aratu (channel 4) is a Brazilian television station based in Salvador, capital of the state of Bahia serving as an affiliate of SBT. It is owned by Grupo Aratu, a media conglomerate owned by businessman Silvio Roberto Coelho, and which also includes Rádio Cultura de Guanambi, the Aratu On website, the outdoor media companies Ei! e Brasília and Chaves Outdoor. It is the second oldest television station in Bahia, after the then TV Itapoan (channel 5, founded in 1960), and the third most watched in Salvador and the metropolitan region.
History
Rede Globo (1969-1987)
The station was opened without a name on March 15, 1969, by a group of shareholders involving São Paulo native Alberto Maluf and Bahians Carlos Alberto Jesuíno dos Santos, Luís Viana Neto, Humberto Castro and Nilton Nunes Tavares, as the second television station in the state of Bahia, which until then only had TV Itapoan, founded in 1960 by Diários Associados. The station opened on the grounds of a Candomblé terreiro. For that purpose, it was necessary to carry out a Candomblé obligation to ask permission and license from the orixás, fathers and mothers of the Bahian people, to build the new station.[1]