Stores
On 1 July 1996, the first store was opened at 340 Brunswick Street, Fitzroy, Melbourne, Victoria, Australia. A second store was opened on Fitzroy Street, St Kilda,[21] but was closed after 12 months due to low patronage. However, the following year sales increased 20% which prompted the company to expand into Sydney.[22]
In November 1999, a store was opened in Chadstone Shopping Centre, Melbourne. The success of this store helped to increase T2's revenue beyond $1 million.
In 2002, T2 expanded to Sydney with a store in King Street, Newtown. By 2004, the company had grown to six stores, and by 2005 to eight stores. At this time, the company had 55 team members with a total revenue of $4.4 million. In 2006, revenue was $8 million.
In 2008, T2 moved its operations from Fitzroy to a leased office in the Port Melbourne area.[23] In August 2012, the company leased a warehouse at 50 Cyanamid Street in Laverton North.[24] In September 2012, T2 leased a building at 35 Wellington Street in Collingwood, with the intention of relocating the head office to that location.[25] In September 2012, the first Tasmanian T2 store was opened in the Cat & Fiddle Arcade, Hobart.[26]
In May 2013, a T2 shop was opened at 269 Little Collins Street, Melbourne.[27] That same year, T2 opened a store in Cairns Central.[28]
In 2014, 18 new stores were opened. Three of the stores opened in London,[29] England, United Kingdom, (including on Shoreditch High Street[30]) and one in New York City, New York. A year later, a fourth London store was opened at 290 Regent Street, in the West End.[31]
In 2017, the first T2 stores were opened in Scotland[32] (131 Buchanan Street, Glasgow[33]), and in Singapore,[34] the first outlet in Asia.[35] As of November 2017, there were over 96 stores across Australia, New Zealand, the United States and Asia.[36]
In 2023, T2 announced that due to "unprecedented changes" of the past few years, they have decided to "close all operations in the Northern Hemisphere to focus on regions closer to home such as Australia, New Zealand and Singapore".[37] T2's US stores closed on 19 February 2023, with its US websites trading until 22 February 2023 (with the exception of their Valley Fair location in California, which remained open until 25 June 2023).[38]
