Swoops were a chocolate candy manufactured by The Hershey Company.[1] They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond.[1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme. They were introduced into the market in 2003 and discontinued in August 2006.[2][3] According to a market research study of April 2004 only 14% of the customers knew Swoops.[4]
External links
- Swoops web site as archived by the Wayback Machine Internet Archive, a non-profit internet library.
References
- Most successful new Product Introductions. In: Convenience Store News, volume 40, 2004. Online^
- Sandie Glass: [https://www.fastcompany.com/1796306/what-were-they-thinking-swoops-hersheys-chocolate-oops ''What Were They Thinking? Swoops, Hershey’s Chocolate Oops''], fastcompany.com, 22 November 2011^
- Hershey’s Swoops — Hershey's. In: Molly Aronica; Staff Writer: Failed Products of Major Brands Slideshow. The Daily Meal