Super Size Me 2: Holy Chicken! is a 2017 American documentary film directed by Morgan Spurlock. A sequel to the 2004 film Super Size Me, it explores ways in which the fast food industry has rebranded itself as healthier since his original film through the process of Spurlock working to open his own fast-food restaurant, thus exposing some of the ways in which rebranding is more perception than reality. This was Spurlock's final film before his death in 2024.
Synopsis
The film opens with a series of news reels detailing the grand opening of a new fast food restaurant owned by Morgan Spurlock, best known for his documentary Super Size Me, detailing the negative effects of eating exclusively at the fast food chain McDonald's for a month. Spurlock goes on to explain that six months prior to this grand opening, he had received an invite from the marketing agency for Carl's Jr. and Hardee's proposing a commercial script where he goes to expose them as a bad fast food brand, only to discover they were "actually doing a lot of great things". Skeptical that fast food has improved in the 12 years since his original documentary, when many of the health issues faced then are still prominent, Spurlock wants to learn more. Rather than go on another fast food binge, he decides to "become part of the problem" by opening his own fast food chain in order to find the truth.
After consulting with CCD Innovation on a business model, Spurlock discovers that the "Big Chicken" industry has made it hard to purchase live chickens to raise on a chicken farm.