Charity
Suning's public welfare philosophy is "Rooting Society and Growing Business". The Suning Social Worker Voluntary Action "1 + 1 Sunshine Walk" invites Suning employees to take voluntary social responsibility. At least one day per year is used for social volunteer work and at least one salary day is donated each year for public assistance donations. In addition to donating to charity, Suning also initiated the "Suning Nesting Action" to build school buildings in poor areas; the "Suning Xiqiao Project" to help repair repairs in remote areas to solve travel difficulties and finance the "Suning Sunny Dream" rural education. Additionally, Suning Appliance annually sponsors tree planting activities in various regions of China.[56]
On December 26, 2013, following the tradition of celebrating public welfare, Suning made charitable donations, including the donation of 36,95 millions yuan. In August 2016, Suning, which recently became the majority shareholder of Inter, donated € 200,000 to help the people affected by the earthquake in Central Italy.[57][58]
In January 2020, with the spread of COVID-19 pandemic, Suning Holdings Group mobilized through the divisions of "Suning International" and "Suning Logistics", supported relief efforts from the start of the emergency, with free shipping services and product donations imported from abroad to local hospitals and institutions.[59] President Zhang Kangyang, the Inter club and Suning have donated 300,000 Personal protective equipment and Surgical mask to Wuhan and to the Hubei hospital, to support the fight against the COVID-19 pandemic.[60]
On February 25, 2021, Suning Group received the "China Charity Awards" for the sixth time, the highest recognition in this field, for continuing its efforts in the fight against poverty. Suning has donated more than RMB 2,3 billions for targeted poverty reduction and rural revitalization, with RMB 850 millions earmarked for special initiatives. Suning has donated funds and equipment to 388 impoverished counties in over 20 provinces, including Yunnan, Sichuan, Guizhou, Xinjiang and Shaanxi. The company has built 170 Suning bridges, 160 Suning Dream Center, 74 Suning school buildings, helping to solve the issues of basic education and housing for more than 100,000 school-age children in the country's rural areas,[61] 20 roads and countless other public interest projects. In addition, its football charity program covers over 300 schools, while the Dream Caravan-Suning project to bring education to students across the country has already reached 60 schools, starting dozens of educational courses. It has opened over 7,000 E-commerce stores and created channels to help farmers sell their products on digital pavilions. Total sales exceeded RMB 14 billions, destined for over 10,000 poverty-stricken villages and helping over 500,000 families. The company also launched 116 poverty reduction training centers in 111 hard-hit counties, employing more than 6,000 people.[62]
