StyleNite is a cultural event organized by Berlin's designer Michael Michalsky. It has evolved from Michalsky's fashion shows and takes place twice a year during Berlin Fashion Week. Since January 2010 the event is officially titled StyleNite.
The event is breaking with the traditions of a conventional fashion show, by combining performances of different art disciplines. Each StyleNite is themed according to the inspirational topic of the latest collection of the designer Michalsky.
Event concept
Michalsky is considered a „seismograph of society"[1] and his collections are regularly influenced by current developments in society. These topics are picked up as central theme of the StyleNite with the aim to support a free and tolerant exchange between artists and art disciplines. In this respect, the StyleNite is considered a platform for exchange, discussion and contacts. Inherent part of the StyleNite are Michalsky's fashion shows. Alternating locations and elaborate stage-designs are setting the scene for further performances during the event. Part of the program are always live music acts of famous or newcomer bands, show performances, film premieres and fashion shows of other labels.[2] The evening ends with an excessive after show party.
In March 2011 Michalsky announced that the following four StyleNites are going to take place at the Tempodrom in Berlin.
Overview
Artists, models und special features
Music acts
Special features
- 8 July 2008: First live performance of Lady Gaga outside the USA
- 21 January 2010: World premiere of the band Hurts
- 9 July 2010: The opera singer Nadja Michael performs an aria from Médée on the catwalk
- 9 July 2010: Exclusive preview of the Friedrichstadt-Palast revue YMA
- 20 January 2011: The company DHL shoots the new TV spot for its global advertising campaign on the StyleNite catwalk
- 21 January 2011: German premiere of the Disney film Tron: Legacy
- 8 July 2011: Lightperformance by the artist Gert Hof to the song "Nothing Else Matters
Tickets
There is no official ticket sale for the event. The invitations are sent exclusively to a limited number of guests. The audience at StyleNite changes each time, consisting of people from fashion, media, politics, art and celebrities.
The organizer provides selected media - mainly fashion magazines, blogs and design journals - with a limited number of tickets that are available for raffles.[5] In single cases tickets are given to the students of Berlin's fashion design academies.
There is a strict door policy at the night of the StyleNite. This is done because of the many features that this show has to offer. It's very exclusive since it offers the latest of the designer's collection.
Media coverage
The StyleNite is extensively covered in German and international media. In July 2011 the StyleNite was covered extensively by Chinese media for the first time. Vogue TV China broadcast a report[6] and the Cosmopolitan China dedicated an entire page to the event. On 21 January 2012 the French-German TV station ARTE aired a 90 minutes documentary on the Michalsky StyleNite.
Quotes:
External links
References
- How Berlin Became the Coolest City, www.hollywoodreporter.com, retrieved 8 September 2011^
- Celebrity parade at Michalsky, www.bunte.de, retrieved 8 September 2011^
- Exhibition Remember Tolerance, www.contributed.de, retrieved 25 August 2011^