Studio Viva (formerly Viva Television Corporation) is a Philippine television and film production company owned by Viva Communications. It was founded in 1986.
History
Viva Communications ventured into television production in 1986 with The Sharon Cuneta Show. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until June 15, 1997 (when she semi-retired).
Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows.
In February 2000, Viva Television acquired Vintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block on IBC, at this time it also known as corporate name, Viva-Vintage Sports Inc. until February 2003.[1] At the same time, Viva TV launched the Philippine editions of Who Wants to Be a Millionaire?, hosted by Christopher de Leon, and The Weakest Link, hosted by Edu Manzano.