Studio Realive is a South Korean metaverse content production company established by SM Entertainment. It specializes in post-production, VFX production, virtual human, VR production, music video studio, and virtual studio. The company was formed to differentiate metaverse content based on the culture technology SM has accumulated. It has established a joint venture with AMAZE to form Studio A and has recently acquired Studio Clon.
History
On July 12, 2022, SM Entertainment announced that it had established Studio Kwangya, a company specializing in metaverse content production technology.[2] The company's business areas are post-production, VFX production, virtual human, VR production, music video studio, and virtual studio.[3] These business areas are established through joint ventures with top domestic and foreign-related businesses, mergers and acquisitions, and recruiting "talented" people.[4]