The Studebaker President was the premier automobile model manufactured by the Studebaker Corporation of South Bend, Indiana in the United States from 1926 until 1942. The nameplate was reintroduced in 1955 and used until the end of the 1958 model when the name was retired.
First generation
Prior to mid-1926, Studebaker's premium model was the Studebaker Big Six. The first automobile bearing the name President [1] was unveiled on July 23, 1926, designated as the ES model in internal Studebaker memos.[2] It was powered by a 354 cuin six-cylinder engine until the appearance in January 1928 of the smaller and smoother straight-eight engine of 312.5 cuin.[3] Albert Russel Erskine, Studebaker's president, spared no expense in his goal of making the President the finest automobile on the American road, with prices ranging from $1,985 to $2,485 ($0 to $0 in dollars ).[4]