Stride Rite (stylized in all lowercase), formerly the Stride Rite Corporation, is an American children's footwear company. Stride Rite products are marketed globally through brand licensee Vida Shoes International.[1]
History
Founding and early years
Stride Rite was founded in Boston, Massachusetts, in 1919, as the Green Shoe Manufacturing Company (“Green Shoe”) by Thomas LaLonde, Jacob A. Slosberg, and Philip Green. After founding the company, LaLonde—who owned the name Stride Rite—and Philip Green sold their interest to Slosberg twelve years later, and Slosberg's sons Samuel and Charles led up the company as the heads of sales and manufacturing respectively. Green Shoe became a public company in 1960 and was listed on the New York Stock Exchange.
In 1966, Green Shoe adopted the Stride Rite Corporation name to emphasize the brand name of one of its best-known products. The name was purchased from Tom Lalonde in 1933.[2]