Steers is a South African quick-service restaurant brand, serving burgers and chips. Other menu items include chicken burgers, ribs, ice cream, milkshakes, chicken and salads.
History
Steers founder, George Halamandress, created the original Milky Lane ice cream parlours; this was followed in quick succession by the first South African steakhouse (the Rosebank Golden Spur), the Seven Steers steakhouse in Highlands North and the Black Steer in Yeoville in the early 1960s.[2]
After George died in 1984, leadership of the chain passed to his nephews Peter, Theo, and their brother, Perry, as well as to George's youngest son, John. The three brothers had all been operating their own franchises and John was operating the manufacturing business, supplying Steers outlets and other retailers. Together, they re-engineered the brand and actively sought new franchisees. The early 1980s saw the opening of Steers in Sandton City, which attracted interest from would-be franchisees, and this encouraged the team behind Steers to launch their franchise programme.[3]
By the end of the 1990s, Steers started expanding its business beyond South Africa, and outlets opened in Swaziland (now Eswatini), Botswana, Zimbabwe, Kenya, Mauritius, Zambia, Tanzania and Ivory Coast.