Stash Financial, Inc., or Stash, is an American financial technology and financial services company based in New York, NY. The company operates both a web platform and mobile apps, allowing users to incrementally invest small amounts, commonly known as micro-investing.[2][3] It also provides robo advice.
Stash was founded in February 2015 by Brandon Krieg, David Ronick, and Ed Robinson.[4][5]
It was launched on the iOS App Store in October 2015[6]
By summer 2017, Stash had approximately one million users.[9]
In February 2018, the firm raised $37.5 million in a Series D funding in a round led by Union Square Ventures.[10] In April 2020, it raised another $112 million in Series F funding in a round led by LendingTree.[11]
As of July 2020, Stash's user base had grown to over five million customers.[12]
In October 2024, Stash laid off 40% of its employees.[13]
In May 2025, the firm secured $146 million in a series H funding round to deepen its investment into Artificial intelligence. "For a decade, Stash has helped millions take control of their financial futures,” Stash Co-Founder and Co-CEO Ed Robinson said in a Monday (May 12) press release. “Now, we’re doubling down — transforming how people save, invest and build long-term wealth with AI-powered intelligence at the core. [14]
In February of 2026, Grab Holdings announced they were acquiring Stash for a $425 million valuation. [15]
In February 2018, CNBC praised the app's automation and ease of use.
Stash offers retirement, banking, individual investment, and custodial accounts through a subscription model.[12]
Through the web platform and mobile apps, users can invest as little as $0.01 in fractional shares of thousands of stocks[6] and more than 80 exchange-traded funds.[16][17] Users can invest in personal brokerage accounts, retirement accounts, Roth IRAs, traditional IRAs, or custodial accounts.[18][19]
