Sport Zone is a Portuguese chain of clothing and sports products stores, part of the ISRG group. Launched in 1997 by the Sonae group, this sports retail brand has 97 stores across Portugal.[1]
Background
From 2007 to 2018, Sport Zone sponsored the Porto Half Marathon,[2] a public half marathon event held annually in the city of Porto, Portugal.
In July 2013, Sport Zone launched the Secret Run,[3] a running sports event where participants need to solve puzzles to find out the date, time, and location of the training sessions organized by the brand.
In March 2017, it was announced that Sonae would participate in a joint venture with JD Sports Fashion and JD Sprinter Holdings to create an Iberian sports group. This arrangement involved combining the Iberian Peninsula businesses of these companies with Sport Zone. The completion of this operation signified Sonae's integration into a joint venture aimed at establishing the second largest sports retailer on the Iberian Peninsula.