Spaten-Franziskaner-Bräu GmbH is a brewery in Munich, Bavaria, Germany. It produces Spaten and Franziskaner beers.
History
In 1397, the Welser Prew was alluded to for the first time in Munich. The ownership changed often until 1854, when the brewery moved to the location it still uses today. In 1867, it became the largest brewery in town.
In 1872, the Franziskaner Leist brewery, served beer at the Oktoberfest for the first time, the Spaten Oktoberfestbier Ur-Märzen, especially brewed by Josef Sedlmayr.[1][2] In 1909 began to deliver beer to North America.
In 1922, the Spaten-Brauerei and Franziskaner-Leist-Bräu united to form a joint stock company. Both breweries were owned by the Sedlmayr family (Gabriel Sedlmayr was a former royal court beer brewer).[2] In 1924, the advertising slogan "Lass Dir raten, trinke Spaten" (literally "Let yourself be advised, drink Spaten") was invented.