Souq.com was the largest e-commerce platform in the Arab world. The company launched in 2005 in Dubai, United Arab Emirates. On March 28, 2017, Amazon.com Inc. acquired Souq.com for $580 million as a subsidiary. Beginning in 2019, Amazon began rebranding Souq to Amazon, starting first with the United Arab Emirates's version of Souq becoming Amazon.ae.[2] On June 17, 2020, Souq.com in Saudi Arabia became known as Amazon.sa,[3] and on September 1, 2021, Souq.com in Egypt became known as Amazon.e.g., marking the end of Souq.com.
History
The website was founded in 2005[4] by Ronaldo Mouchawar and was originally a consumer-to-consumer auction site part of Maktoob Group.[5]