Somenoya

Someno's Tofu Co., Ltd. (株式会社染野屋) is a Japanese company headquartered in Chiyoda Ward, Tokyo that manufactures tofu and soy-based foods. It has six retail outlets and operates a fleet of 130 sales trucks in the Kanto and Tokai regions of Japan.[1]

Somenoya was founded in 1862 during Japan's Edo period. [2] Somenoya applies traditional Edo principles, including the use of locally-grown soybeans and nigari and no additives.[3][4] Most business is done by hikiuri, a traditional system of roaming sales. In the old days, hikiuri tofu peddlers walked around towns and villages carrying their wares in large wooden baskets. Modern vendors travel in small, refrigerated trucks. [5]

Environmentalism