Development
The series' trademark was first confirmed by Toei in November 2022, and the official website launched on the same date.[52] On January 8, 2023, Toei revealed the main characters, three of the voice actors, and the series' setting and theme.[53][5]
Takashi Tanaka of the Asahi Broadcasting Corporation said the theme of "heroism" was to honor the series' twentieth anniversary, adding that "in the history of Pretty Cure, which evolves and expands in various ways, one thing has remained unchanged: the heroines who have paved difficult paths with their own hands, leading the way and encouraging others. I chose this theme with that thought in mind."[53] He also said the following:"The main character, Sora, is a girl who yearns to be a hero. With the desire to become a hero, she pushes forward beyond the boundless blue sky. She grows up while discovering her identity as a 'hero' by leaving the world where she was born and raised and meeting Mashiro and her many friends. Through her, I would like to carefully draw a Pretty Cure-like hero image. To dream, to never give up, to forgive others, to believe in friends, to be positive. Working hard, and sharing that moment...[53]"Series creator and producer Takashi Washio also stated in an interview the following regarding the series:"The Pretty Cure series, which started with Futari wa Pretty Cure in 2004, has reached its 20th work! I would like to thank all of you for your support that has made it possible for us to continue for such a long time. Thank you very much. Thank you from the bottom of my heart. Up until now, Pretty Cure has been based on many themes and motifs, but this time, the theme is 'hero' and the motif is 'sky'. The endless 'sky', a magnificent world that is clear, blue, and full of transparency. The main character of this work is a character that embodies the 'sky' that you imagine.'[53]"The voice actors for the main characters commented on their roles in the series. Akira Sekine said "I will cherish this baton that I received from all the seniors who were involved in Pretty Cure, and I will do my best to spread courage and energy to everyone together with Sora! I will!". Ai Kakuma, who voiced Rabirin in Healin' Good Pretty Cure, said "I was in charge of voicing Rabirin for Healin' Good Pretty Cure for a year, but all the time and experience I had with Pretty Cure became my treasure." Aoi Koga said on her role in the series: "Even before I became a voice actor, it was my dream and goal to appear in the Pretty Cure series, so I was incredibly happy. I couldn't calm down, thinking, 'Isn't this still a dream?' I was grateful to be able to be involved in a work I had dreamed of, and to be able to live in the world as Ellee-chan, and face each episode with care. I think so!"[53] On February 2, the voice actors for both Cure Wing and Cure Butterfly were revealed in an official press release. Cure Butterfly was revealed as the first adult Pretty Cure, while Cure Wing was revealed as the first male Pretty Cure to be part of a main lineup.[54] Washio stated in that press conference, when asked by a reporter, "I have said before that when the time comes, Pretty Cure does not have to be limited to women, and I think this may be the right time. This year is also our 20th anniversary year, and with everyone's cooperation, we decided to introduce a male Pretty Cure."[54]