Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. It is known for its distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.
History
Smint was first conceived by Chupa Chups in 1990 as a sugar-free product targeted at adult consumers.[1] After four years of development, Smint was introduced to the market as a subsidiary brand, and launched in the UK a year later in 1995.[1] In 1996 Smint started their "No Smint, no kiss" campaign, aiming to make the brand name "smint" synonymous with "kissing breath".[1]
By 2001, Smint was the top-selling mint in its class in 90% of the markets where it was available, and in the same year Smint started a partnership with