Smartwool is an American clothing company. It was founded in 1994 in Steamboat Springs, Colorado, by ski instructors Peter and Patty Duke. In 2005 the Timberland Company acquired Smartwool and in 2011 Smartwool became a subsidiary of VF Corporation upon VF Corporation's acquisition of the Timberland Company.[1][2][3][4]
Overview
The company makes eponymous products primarily from Merino wool.[5] Merino wool manages moisture, regulates temperature, and resists odors extremely well, making it a popular material for performance apparel. Most wool clothing, including Smartwool's, go through a treatment called Hercosett - a chlorine-based treatment invented in the 1950s by the Wool Board in the UK to make wool more commercial.