Slapfish is a fast casual seafood restaurant chain founded by Andrew Gruel. Headquartered in Huntington Beach, California, as of 2018 there are over 11 locations in the Southwestern United States, with new locations opening in other states including Indiana, Maryland, Nevada, Arizona, Colorado, and Texas.
History
In May 2011, American chef Andrew Gruel founded Slapfish with a retrofitted food truck selling seafood from California and lobster from Maine. Within three months he had three food trucks in Los Angeles and Orange County.[1][2][3]
Working directly with fishing boats to create a supply chain for seafood led to the restaurant concept.[4]