Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.
Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[7] in Madison, Wisconsin.[8] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[7] (the shop was closed in 2014).
Shopbop was acquired by Amazon.com in February 2006.[11][12] At the time of the deal it was selling 103 different lines of high-end clothing.[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[14][2] and even competed with it.[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,[16][17] that merged with Shopbop.com in 2021.[18]
The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[19][20][21]
Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.[17][16] The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.[11]
In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.
