Shineray Group

Shineray Group is a multinational manufacturing enterprise based in China, with core businesses spanning the R&D, manufacturing, and sales of automobiles, motorcycles, agricultural machinery, and powertrains. The group started with motorcycle manufacturing and gradually expanded into the automotive sector, implementing a global strategy.The group is the owner of the Italian motorcycle brand SWM.

Shineray Group also formed a joint venture with Brilliance Auto Group to produce SWM branded automobiles and motorcycles in Chongqing, China.[1][2]

Group History and Overview

Shineray Group was founded by Mr. Gong Daxing. Its motorcycle business began in 1997 (Chongqing Shineray Motorcycle Co., Ltd.), and the "SHINERAY" brand was officially adopted in 2002. In 2007, the group formally established Shineray Automobile Co., Ltd., entering the automotive manufacturing industry.

The group is headquartered in Chongqing, China. Its automotive brands include SRM Shineray, SWM Motors, and Jinbei, with products covering SUVs, MPVs, minivans, mini-trucks, and new energy vehicles.

SWM automobile

SWM Automobiles is a Chinese automobile manufacturer and a subsidiary of Shineray Group (鑫源集团). The brand utilizes the historic Italian SWM name, originally known for motorcycles[, for its line of passenger vehicles, primarily SUVs and MPVs, targeting the affordable segment of the market

History and Background

The SWM brand was founded in Italy in 1971, originally manufacturing motorcycles where it gained recognition in off-road competition. The brand faced financial difficulties and became inactive in the late 1980s. In January 2014, the Chinese industrial conglomerate Shineray Holdings (鑫源控股) acquired the SWM brand outright.

Following the acquisition, Shineray Holdings leveraged the brand recognition of SWM to enter the passenger car market. The SWM Automobiles brand was officially launched in July 2016 in Beijing, China. Its first product, the SWM X7 SUV, began production earlier that year in January at Shineray's facility in Fuling, Chongqing. This strategic move utilized the European heritage of the SWM name for its new line of vehicles.

Italian Origins and Acquisition (1971-2014)

Transition to Automobiles (2016)

Operations and Product Lines

SWM Automobiles focuses on designing, engineering, and selling passenger vehicles, mainly SUVs.

1) Design and R&D: The company maintains design and research and development centers in Milan, Italy, and Chongqing, China, aiming to blend Italian stylistic elements with its engineering and manufacturing processes.
2) Manufacturing: Primary production takes place at a manufacturing base in the Fuling District of Chongqing, which has a reported annual capacity of 300,000 vehicles and 300,000 engines.
3) Product Portfolio: The brand's vehicle lineup encompasses SUVs and MPVs. Models include the G01 (including a G01 FF variant), G05, X3, and G03F EDi/Big Tiger (大虎) SUVs. These vehicles typically feature turbocharged gasoline engines and are positioned in the competitive affordable segment of the Chinese market.
4) Global Sales: SWM Automobiles markets its vehicles in numerous countries outside China, including export markets in Europe, South America, and Southeast Asia.

Brand Identity

SWM Automobiles positions itself with a focus on European-inspired design and value. Its brand messaging often highlights "Italian Style"—emphasizing design aesthetics—and "German Quality"—alluding to manufacturing standards and engineering.

Notable Vehicles

SWM X7: The first production vehicle launched by the brand in 2016[1][2].
SWM G05: A midsize SUV. In May 2025, it reported sales of 209 units in China, representing a significant year-over-year increase.
SWM G01 FF: A compact SUV offering various trim levels with features like panoramic sunroofs, leather seats, and driver assistance systems.
SWM G03F EDi/Big Tiger (大虎): An SUV available in configurations like a 1.5L 7-seater.

trading name	Shineray Group
type	Private Enterprise
foundation	1997
founder	Gong Daxing
location city	Chongqing
location country	China
area served	Worldwide
industry	Automotive Motorcycle
subsid	SWM Motorcycles S.r.l SWM Automobiles
homepage	https://www.shineray.com/

Group History and Overview

Business Segments and Operations

Global Layout and Technology R&D

SRM Shineray

SWM automobile

History and Background

Operations and Product Lines

Brand Identity

Notable Vehicles

Products

Microvans

Light trucks

Motorcycles

External links

References