Shilav Group (Hebrew: שילב) is an Israeli company that operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.
History
Husband and wife Isaac and Shosi Oren founded Shilav. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop shopping" store for baby needs.
Shilav launched its Tiny Love line of developmental toys in 1993.[1] [2] [3] [4][5] Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price.[3]
External links
- http://www.shilav.co.il/ (Shilav Group's official website)
References
- Shilav apparel website, accessed April 25, 2010.^
- Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.^
- Not just baby's play ISRAEL21c, May 16, 2004, retrieved 26 April 2010^