Glade Shake n' Vac is a powdered carpet freshener. The powder is shaken onto the carpet before vacuuming. It is marketed and sold in the United Kingdom by S. C. Johnson & Son.[1] First sold in 1979, the product's "Dancing Woman" television commercial during the 1980s was voted one of the most popular in Britain.[2]
Advertising
First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan,[3] dancing about in a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle. The main lyric is "do the Shake n' Vac, and put the freshness back". The commercial was produced by Benton and Bowles advertising agency, written and art directed by Peter West and Guy Winston and produced by Simon Wells.