Seventy Two Changes was a fashion brand jointly founded in New York City in 2009 by the American apparel company Truth & Pride and Taiwanese singer Jolin Tsai. The brand later expanded its operations to Mainland China, Hong Kong, Taiwan, Singapore, and Malaysia. In 2011, the company ceased operations due to differences in business philosophies between its American and Mainland Chinese shareholders.[1][2]
History
Ken Erman previously served as president and co-founder of the American fashion brand L.A.M.B. Passionate about various music genres, he sought to merge music with fashion. Hailing from a family deeply rooted in the fashion industry, his family owns Notations, a clothing company headquartered in Pennsylvania. Erman accumulated 12 years of experience in the apparel industry within the family business, frequently traveling across Asia to build partnerships and deepen his understanding of fashion. In 2003, he co-founded the L.A.M.B. brand with American singer Gwen Stefani. Years later, recognizing the rapidly growing Asian market, Erman met with Truth & Pride president Brenda Lin and Taiwanese singer Jolin Tsai in Taiwan. Sharing a common brand vision, the three parties collaborated to launch the brand Seventy Two Changes.