Serengeti Eyewear is a sunglasses line owned by Bollé Brands. Their main focus is eye protection; the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.
History
The brand was developed by Corning Incorporated. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management.[1] With only fifty-two employees, he successfully increased sales from $5 million in 1985 to $62 million in 1992.[2]
Technology and design
Serengeti sunglasses include tinted photochromic and polarized lenses.[3]