History
Seattle was initially founded in 1993, by Alley and Scott Svenson (from Seattle, USA), as a specialty coffeehouse in London, UK. However, the UK entity has since dissolved (having been sold to Starbucks), and Seattle Coffee Co is a South African, family-run business.[1]
Seattle Coffee Company's presence in South Africa began in 1997, when friends Pete Howie and Barry Parker opened the first local store in the mixed-use suburb of Claremont, in Cape Town.[1]
The company was the first café chain in South Africa to offer counter-service coffee, offer custom coffee orders, serve coffee in paper cups, and ban smoking in stores.[6]
During the early 2000s, in order to save on the import costs of beans from the UK, and to serve fresher coffee, Seattle partnered with London-based Union Hand-Roasted Coffee to move its bean roasting process to South Africa. Seattle gained access to farms that Union had direct trade relationships with, and the latter also helped train Seattle's roasters via apprenticeships in the UK, and through conducting training in South Africa.[6]
In 2015, major South African supermarket chain, Food Lover's Market, bought Seattle Coffee Co.[4]
In 2023, as part of a broader growth strategy across its brands, Food Lover's announced its intention to reach a total of 500 Seattle outlets.[7]
In 2022, major South African petroleum company, Sasol, announced that it had partnered with Seattle, and that the latter would open up to 100 outlets at selected Sasol Delight convenience stores across South Africa by 2025.[8]
