Sean John is an American privately held fashion and lifestyle company founded by fashion designer and record producer Sean Combs. The brand launched its fashion line with a men's sportswear collection for the spring 1998 season. By 2016, Sean John achieved annual retail sales of $450 million.[1]
History
In 1998, American rapper and record producer Sean Combs launched a signature collection of sportswear under his given name, Sean John. The brand made its debut at retail during a launch event at Bloomingdale's in New York City. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $525 million annually. Sean John has often appeared at the award ceremony for the CFDA Fashion Awards held annually in New York. For five consecutive years, from 2000 to 2005, Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.[2]
In February 2001, Sean John produced the first nationally televised runway show during New York Fashion Week