Señor Frog's (Mister Frog) is a Mexican-themed franchised bar and grill in tourist destinations throughout Mexico, the Caribbean, Tenerife, and the United States.[1]
In Mexico and the western Caribbean, about 75% of its revenues come from alcoholic beverage sales. In Myrtle Beach, South Carolina, however, the company has been unable to promote drinking as successfully; food outsells liquor there by a slight margin.[2]
The parent company, Grupo Anderson's, is headquartered in Cancún, Mexico.[3]
History
Señor Frog’s was founded in Mazatlán, Sinaloa, in 1971 by Jesús Humberto "Chuy" Juárez and Carlos Anderson, following the opening of their first restaurant, El Shrimp Bucket, in 1963. The initial Señor Frog's location operated within the Sands Arenas Hotel. The restaurant originally served set meals at communal tables before expanding its concept to include a full menu and alcoholic beverages, alongside traditional seating and a bar area.