SaveRite was a U.S. chain of discount warehouse-style grocery stores owned by Winn-Dixie. The store offered a smaller selection and less customer support than most grocery stores.
SaveRite was designed to offer lower prices on a smaller selection of food by offering items in bulk, eliminating baggers and carry-out services, and removing many in-store services. The stores also had offerings that catered to their local markets, with some providing more services than others.[1][2]
The chain's marketing was based on its mascot Captain SaveRite, who is shown as a cartoon super-hero resembling Captain America.
History
Winn-Dixie created the SaveRite brand as an experiment, with the first location opening in Orlando, Florida in October 2000.[3][4] In March 2001, the nine Gooding's stores based in Orlando, Florida that the company had acquired the year prior were converted to the SaveRite banner.