Sanspareils Greenlands (SG) is an Indian cricket equipment manufacturer. The company was founded in 1931 and its located in Meerut, Uttar Pradesh, India in 1950. It specialises in manufacturing various equipment used for cricket and the company manufactures the red ball used in all Test cricket and first-class cricket matches in India.
History
The company was founded by brothers Kedarnath and Dwarakanath Anand in Sialkot, present-day Pakistan in 1931.[1] Originally from Lahore, the brothers apprenticed at their uncle’s sports shop before deciding to diversify their family’s leather business into sports equipment manufacturing and exports. By the start of World War II, the company employed around 250 workers and remained operational during the war. After the partition of India, the family moved to Agra and later settled in Meerut in 1950.[2] In 1972, the company introduced its own line of protective cricket gear under the brand Featherlite.
In the 1980s, the company shifted its focus primarily to cricket equipment, including bats, balls, pads, and gloves, as the demand for skilled craftsmanship in cricket products increased.