The Samsung Experience Store is a chain of retail locations operated by or affiliated with Samsung Electronics, designed to provide on-site experiences with Samsung's latest consumer technologies. While Samsung has operated branded retail locations for many years, the first official Samsung Experience Store under its flagship concept launched with the opening of Samsung Gangnam in Seoul, South Korea in 2023.
Samsung Experience Stores emphasize interactive demonstrations, featuring designated zones for hands-on use of Samsung Galaxy smartphones, tablets, wearables, laptops, and accessories, as well as smart home devices powered by SmartThings. Customers can also access services such as on-site technical support, device customization, trade-in programs, and product workshops.
Samsung Experience Stores are located in major global cities and well-known retail areas, including Samsung Gangnam in Seoul, Samsung KX in London, and multi-story Experience Stores in cities such as New York, Dubai, and Bangkok. While some locations are operated directly by Samsung Electronics, others are run in partnership with local subsidiaries or authorized distributors.[1][2]
Samsung Experience Stores are present in multiple regions worldwide, including Asia, Europe, North America, and the Middle East.