Sago Sago Toys Inc., doing business as Sago Mini, is a Canadian-based toy company and children's video game developer owned by Spin Master.
The company promotes early childhood development through interactive problem solving and storytelling with their cast of "Sago Mini friends", the most prominent of which are Robin the Bird, Jinja the Cat, Harvey the Dog, and Jack the Rabbit.
Following the success of the brand's apps, Sago Mini has since expanded into physical toys, play sets, and books.[1][2][3] A television series based on the brand, titled Sago Mini Friends, has been produced for Apple TV+.[4]
History
In 2001, Jason Krogh founded media-company zinc Roe, which created interactive apps and website for children's properties including