Royal Club is a Dutch brand of soft drinks and juices, mainly targeted at adult consumers. In commercials Royal Club products are presented as "drinks with a bite" for people with distinct preferences.[1]
Tims
The brand was originally owned by N.V. Handelsmaatschappij v/h J.C. Tims (Rotterdam). Tims produced three different flavours under the brand name Royal Club: tonic water, ginger ale and soda water. It is not clear when Tims started producing these soft drinks. In a 1953 advertisement Tims claimed the brand name had been in use since 1912 by Josiah Russell & Co., an English owned soft drinks company in Rotterdam-Hillegersberg. The latter company was officially taken over by Tims in 1949. Josiah Russell & Co. had a pre-war product called Club Tonic.[2] It therefore seems plausible that the prefix 'Royal' was introduced by Tims in 1949 or shortly thereafter.
Vrumona
In 1969 Tims was taken over by the much larger Heineken