Roofstock is an Oakland-based American Fin-tech startup founded by Gary Beasley who is the CEO,[1][2] Gregor Watson is the Chairman[3][4] and Rich Ford is the Chief Development Officer.[5] The startup was established in 2015.[6][7]
Roofstock is an online marketplace for investing in leased single-family rental homes.[4]
Roofstock Marketplace was launched in 2016[1] and in 2017 the Roofstock Neighborhood Ratings was launched. It surpassed $1 billion in transactions in 2018.[4] In July 2018, Roofstock acquired Streetlane, a Dallas-based single-family rental management company.[8] In 2019, it surpassed $2 billion in transactions.[9][10] In 2022, Roofstock bought RentPrep, which was led by Steve White, CEO and founder.[11] In 2024, Roofstock launched Roofstock Capital Management.[12]
Roofstock launched a neighborhood rating algorithm that analyzes more than 72,000 census tracts and ranks their risk. It includes factors like home values, average rent, income levels, employment rates, education levels, crime data, percentage of owner-occupied homes and school district ratings. Also, it ranks each neighborhood on a scale of 1 to 5, 1 being the most risky.[13]
Roofstock published Housing America: Single-Family Rental's Critical Role in U.S. Housing Infrastructure.[14][15]
