Romeo y Julieta is a brand of premium cigars, currently owned by Imperial Brands. The brand is currently owned by two Imperial Brands subsidiaries, Habanos S.A. in Cuba and Altadis in the Dominican Republic.
History
The Romeo y Julieta marque was established in 1875 by Inocencio Alvarez and Manin García. The brand is the Spanish name for Shakespeare's famous tragedy, Romeo and Juliet.
Between 1885 and 1900, the brand won numerous awards at different tasting exhibitions (as still evidenced by the gold medals on the brand's logo). However, the brand truly bloomed after it was acquired by José "Pepin" Rodriguez Fernández, former head of the Cabañas factory in Havana, and his firm, Rodríguez, Argüelles y Cia, in 1903. Being a very cosmopolitan man, Rodriguez constantly travelled across Europe and the Americas, actively promoting his brand, and entering his horse, the aptly named Julieta, in racing events across the world.
As a result of his salesmanship, the brand became exceptionally popular around the world among wealthy customers, many of whom demanded personalized bands for their cigars. At its height, as many as 2000 personalized cigar bands were produced for customers.